RJ Barnes
By day, I’m a seasoned marketing professional with over 7 years of experience creating impactful digital campaigns in the financial sector. But my passion for sports spills over into everything I do, constantly weaving brand storytelling and creating dynamic content for the sports world.
Bottom line: I build attention-grabbing campaigns that captivate audiences and boost engagement.
- 8 + Years of Experience
- 2M+ MONTHLY ENGAGEMENTS
Professional Skills
Digital Marketing Campaigns
I love launching dynamic marketing campaigns that drive velocity growth and engagement across various digital channels.
Strategic Storytelling
Every insight has a story. I love the process of turning key insights into captivating stories that resonate with target audiences and elevate brand messaging.
Sports Content
Creation
Sports provide year-round drama – I mean content, and I love keeping the machine running through engaging podcasts, interviews, and social media.
Data Analysis
& Insights
I dive into data to optimize campaigns and shape effective marketing strategies. As Kobe Bryant said, "The job's never finished."
Cross-Channel
Marketing
I coordinate integrated marketing strategies across email, social media, direct mail, and mobile platforms ensuring a seamless brand experience.
Team Leadership & Collaboration:
"Teamwork makes the dream work" is not just a phrase. I foster collaboration and mentor others to excel in all areas of our initiatives.
Portfolio
Resume
Professional Experience
Principal Marketing Strategy Manager
I lead the development and execution of strategic digital marketing campaigns for US Card products, driving growth and engagement through data-driven insights and compelling omni-channel stories.
Portfolio Marketing Campaign Manager
### Portfolio Marketing Campaign Manager | New Card Member | Discover | 2020-2022
Leading a team of creatives and analytics reps, we introduced a brand-new mobile-optimized New Cardmember Journey for Discover by implementing over 35 unique marketing communications across email, direct mail, and paid media channels.
Passion
Founder & Head of Media Strategy
As the founder and head of media strategy, I drive our mission to bring the excitement of NBA, WNBA, and Lakers basketball to life through dynamic podcasts, articles, and videos on popular digital channels.
Founder & Chief Creative Officer
As the founder and head of Creative Eye Multimedia, I help entrepreneurs thrive by building websites, creating strong brands, running impactful ad campaigns, and managing engaging podcasts.
Testimonials
Working with Ricky on Late Night Lake Show podcast interviews over the past four years has been an enjoyable experience. His passion for the NBA and storytelling is evident. Ricky’s wit and humor disarm his guests and creates a comfortable and fun environment. At the same time, his content is thoughtful, compelling and well-researched. It’s a delicate and difficult balance. I highly recommend RJ for anyone looking to elevate their digital marketing and sports content creation. He’d be a great addition.
Jovan Buha
Corey Collins
Working with RJ has greatly improved Ferrell Transportation's branding and creative efforts. He spearheaded our website development, making it easier for prospective drivers to learn about and apply to our company. RJ's proactive nature and commitment to excellence have been invaluable. He also refreshed our logo, enhancing our brand presence. RJ's dedication and creativity have had a significant impact on Ferrell Transportation's growth and success.